Blank greeting card with envelope
14.9 x 10.5 cm
Cover of an early Harper's Bazar magazine.
Brief history of Harper's Bazaar magazine
Harper's Bazar was first published in 1867 and it wasn't until 30 December 1930 that the name changed to Harper's Bazaar. Originally styled along the lines of a newspaper and published weekly, it changed to a magazine style published monthly in 1901.
The already successful book publishers, Harper and Brothers, founded the magazine after the youngest Harper brother, Fletcher, was inspired to replicate a German magazine, Der Bazar, for an American audience. With elaborate woodcuts of fashions from Paris, London and Vienna, Fletcher learned that Der Bazar managed to publish duplicates of these images by creating agreements with other publishers who owned them from around the world.
It was America's first fashion magazine at a time when Paris dominated the fashion world. It was a weekly publication for upper class women published by the Harper brothers as part of their Harper's publishing empire, which included Harper's New Monthly Magazine (serialised English fiction), Harper's Weekly (a weekly news magazine), and Harper's Young People (to address the youth audience).
During its early years, Harper's Bazar featured the height of Victorian fashion with illustrations and photographs of the latest styles along with profiles of prominent socialites. As the years went on, Harper's Bazar continued to innovate and change with the times. Aside from showcasing the latest fashions from Germany and Paris for its middle and upper class readers, the magazine also included interior decorating tips, domestic arts and craft and fiction/essays from famous writers of the day, like Charles Dickens and Henry James.
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